Northbound Group is a boutique advisory firm serving founder-led, lower middle-market companies operating in and around the eCommerce ecosystem. We work with owners navigating complex decisions related to exits, acquisitions, and ownership transitions.
Our clients are established businesses that have moved beyond early growth and are approaching inflection points where experienced guidance, disciplined execution, and a clear strategic perspective matter most.
Successfully closed over $600M in M&A transactions to date
Northbound Group works exclusively with businesses whose growth and value are tied to online commerce.
Product-based businesses built and scaled through digital channels
Software companies serving eCommerce operators and infrastructure
Businesses supporting online selling, marketing, analytics, and operations
Founders serving U.S. and international markets
This focus allows us to understand valuation drivers, buyer expectations, and market dynamics with precision.
We believe strong outcomes come from thoughtful preparation and disciplined execution.
Our advisory work is guided by a set of core principles:
These principles help reduce risk, improve alignment, and support better decisions under pressure.
Northbound Group is intentionally built as a focused advisory firm, not a general consulting practice or a volume-driven brokerage.
Our role is to help founders navigate complex decisions with confidence, not to push transactions for the sake of activity.
Many of our strongest client relationships begin well before a transaction occurs. By engaging early, founders gain clarity around value creation and positioning while building stronger businesses today.
This long-term perspective creates better options and better outcomes when the time is right.
If you are preparing for a future exit, evaluating a transaction, or navigating a strategic decision, a conversation can help clarify your options and next steps.
