M&A Advisory for Founder-Led eCommerce and Tech Businesses

Northbound Group advises founders of eCommerce, SaaS, and tech-enabled businesses on exits, acquisitions, and strategic decisions that define long-term value.

Request a Conversation Explore Our Advisory Services

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    Founded in 2016
    Established to advise founders of eCommerce-led businesses on strategic transactions.
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    eCommerce Ecosystem Focus
    Consumer brands, SaaS platforms, and tech-enabled services.
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    Transaction Advisory Specialists
    Sell-side M&A, exit preparation, acquisitions, and ownership transitions.
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    Founder-Led, Lower Middle-Market
    Advising owners at critical business inflection points.
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    U.S. & International Experience
    Transactions completed across the United States and Europe.
Who We Advise
Northbound Group works with founders who are approaching decisions that will shape both their business and personal financial future.

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    Founder-led eCommerce and eCommerce-adjacent businesses

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    Consumer brands, SaaS, and tech-enabled service providers

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    Established, profitable companies beyond the startup phase

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    Owners preparing for an exit or evaluating a strategic transaction

Focused Advisory for Complex Decisions
Disciplined advisory for founders navigating pivotal decisions.
  • Prepare businesses for future exits and valuation improvement
  • Advise founders through sell-side M&A processes
  • Support acquisitions, partner buyouts, and ownership transitions

Our work is centered on disciplined execution and alignment with the founder’s goals.

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How We Advise Founders

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    Exit Preparation & Value Acceleration

    For owners who are not ready to sell yet but want to intentionally build toward a stronger future exit.

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    Exit Process Advisory

    For founders pursuing a sale, we serve as exclusive financial advisors from positioning through close.

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    Corporate Development Advisory

    For leadership teams navigating acquisitions, partner buyouts, and strategic transactions.

Why Founders Choose Northbound Group
  • Purpose-built for exits and acquisitions, with over $500M in transaction volume to date
  • Deep specialization within the eCommerce ecosystem
  • We know what buyers value—and what they don’t
  • Senior-level attention from day one
  • Expert strategic advice built around your priorities
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Transaction Experience

Northbound Group has advised founders and shareholders across consumer brands, software, and business services within the eCommerce ecosystem.

Our role is clear in every transaction: represent the founder with discipline, discretion, and a focus on outcomes that matter.

View Transactions
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A Disciplined Advisory Approach
Strong outcomes come from preparation, clarity, and well-run processes.

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    Founder goals shape the strategy
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    Preparation before execution
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    Buyer-informed decision-making
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    Discipline over speed
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    Clarity at every stage

Insights from the Market

Northbound Group contributes to industry conversations through podcasts, interviews, and speaking engagements focused on valuation, exits, and strategic decision-making.

Watch & Listen
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Start with a Conversation

If you are preparing for a future exit, evaluating a transaction, or navigating a strategic decision, a conversation can help clarify your options and next steps.

Contact Northbound Group