Transaction & Strategic Advisory for eCommerce Founders

Focused advisory support for founders navigating exits, acquisitions, and high-stakes strategic decisions within the eCommerce ecosystem.

Advisory Built for Critical Moments

Northbound Group advises founders at moments where decisions carry lasting financial and personal consequences. We work with established, eCommerce-led businesses facing ownership transitions, transaction opportunities, or the need to plan intentionally for a future exit.

Our Advisory Services
Three core advisory services, each aligned to a specific stage of a founder’s journey.

  • Exit Preparation & Value Acceleration

    For founders planning ahead to build long-term value.

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  • Exit Process Advisory

    For founders actively pursuing a sale.

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  • Corporate Development Advisory

    For acquisitions, partner buyouts, and strategic transactions.

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When Founders Engage Northbound Group
Engaged when decisions carry lasting consequences.
  • Preparing for an exit in the next one to two years
  • Actively pursuing a sale or recapitalization
  • Evaluating acquisitions or partner buyouts
  • Seeking clarity on valuation, timing, or strategic direction
  • Balancing transaction complexity with ongoing operations

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Choosing the Right Advisory Path
The right advisory service depends on where you are today and what you are working toward.
  • Planning ahead and focused on value creation: Exit Preparation & Value Acceleration
  • Ready to pursue a sale: Exit Process Advisory
  • Evaluating growth or ownership changes: Corporate Development Advisory

A conversation can help determine the most appropriate path.

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Proven Transaction Experience

Northbound Group has advised founders and shareholders across consumer brands, software, and tech-enabled services within the eCommerce ecosystem. Our experience informs how we prepare, position, and execute every engagement.

View Transaction Experience
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Start with a Conversation

If you are evaluating an exit, preparing for a transaction, or navigating a strategic decision, a conversation can help clarify your options and next steps.

Contact Northbound Group